There is a common misconception that made in USA is dead. As we have seen, especially since the beginning of Covid and our supply chain broke down, that is far from the case.

Indeed, made in America manufacturing is going to become a strategic and tactical advantage for companies who learn to embrace it.

One of the biggest obstacles to reshoring manufacturing is cost. But, when you factor in all the hidden costs of offshoring manufacturing to China and other countries and add in the marketing power of made in America, domestic manufacturing makes a lot of sense. Some items, especially those produced in small quantities, are actually more affordable when made in America.

In addition to labor unions and politicians, there are three major buyers of made in America manufacturing:

An organization that cares about fair trade, sweatshop-free, a living wage, buy local, union and American-made
Anyone who is promoting themselves as made in USA is buying US-made promotional goods themselves
Anyone who is looking for a small number of goods delivered quickly

Additionally, if you are looking to get Federal business, you need to have domestic manufacturers.

Manufacturing in America is not out-of-touch. It’s a tactical advantage in this changing landscape. It’s time we start embracing made in USA manufacturing, not as a novelty, but as a necessity.

#madeinusa #americanmade #supplychain #manufacturing