Fishy Marketing: Lawsuit against American Tuna targets “Made in America” claims

| Posted by unionwear

Seafood Source reports that San Diego-based American Tuna falsely claimed their products are “Caught and Canned in the U.S.A.,” “Caught and Canned in America,” “American Made” and “100 percent American Made” when in fact the tuna is caught and canned outside the United States. A complaint was filed in the District Court for the Southern District of New York against the company..

Their marketing also states its products are sourced from the “American Pacific Northwest” and the “U.S. North Pacific.”

“In reality, however, American Tuna sources an enormous volume of tuna from international waters and the territorial waters of other countries, and much of this tuna is canned in other countries as well,” the complaint filed by one Jeffrey Craig states. “Consumers … who pay a premium for American Tuna Products base their purchasing decisions on what the labeling, marketing, advertising, and promotion claim.”

Read the report HERE