Why ‘Made in America’ is a tricky idea to sell

| Posted by unionwear

We have been champions of made in USA for some time. While policymakers and others have been discussing reshoring manufacturing for years, enthusiasm has increased since global supply chains froze during the pandemic and we couldn’t get PPE. It didn’t help when a giant boat got caught in the Suez, grinding global trade to a near-halt. So reshoring is not just a patriotic symbol, but a financial one and national security concern.

Having said that, C-NET has a great piece on why reshoring manufacturing is not as easy as you might think. In fact, they have been covering this story as part of a larger initiative called Road Trip 2021.

In this piece, they highlight the many challenges surrounding President Biden’s order to increase the threshold for parts made in America, increasing the percentage to 75% from 55%. 

Celeste Drake, who was appointed by President Biden as the first-ever director of the Made in America office, said “The idea is not to go back to the 1950s. The idea is to capture the industries of the future. This is not about bringing every far-flung supply chain to the United States. But it really does take a lot of work to identify the critical components and to figure out how we can incentivize making those critical components here.” 

We will see how it works out. But we are happy with the President’s proclamation and look forward to more Made in USA manufacturing.