Wall Street Journal: Kamala Lifts NJ Hat Maker

| Posted by unionwear

    It was looking like a bad political swag season. And then President Biden had a terrible debate.

    Unionwear owner Mitch Cahn, feeling down about the state of his political sales this election cycle, first had a sense that his fortunes might turn as he watched Biden falter during the June 27 matchup against Republican Donald Trump. The president was hoarse and stumbled over his words. “I thought, ‘He’s out,’” Cahn said.

    From The Wall Street Journal   by Katy Stech Ferek

    Cahn saw an opportunity. The next morning in the office, he looked up what Kamala Harris’s campaign ordered from him during her brief presidential campaign in 2020. He decided to make $50,000 worth of navy-and-white hats that could be quickly stamped with a logo—just in case—and stocked up on raw materials.

    Three weeks later, Biden was out, and Harris was in—and the hats Cahn prepared sold out on the first day of the new campaign, he said.

    The change at the top of the ticket has breathed new life into Democratic voters. It has also reinvigorated the market for political merchandise. And it has been great for business for Unionwear: Cahn said he has taken orders for more than 100,000 hats for the Harris campaign since Biden announced that he would drop out of the race.

    Continue reading at The Wall Street Journal