Unionwear, a New Jersey-based manufacturer specializing in union-made, American-made hats, has seen a significant boost in business following a poor debate performance by President Biden against Donald Trump. Mitch Cahn, the owner, anticipated a surge in demand for merchandise from Kamala Harris’s campaign and prepared $50,000 worth of hats in advance. When Harris replaced Biden as the Democratic candidate, the hats quickly sold out, and Cahn received orders for over 100,000 more. The success marks a reversal from earlier in the year when political merchandise sales were low. Unionwear specializes in union-made, Made in USA hats and has a history of providing merchandise for presidential campaigns. The company’s recent success is also partially attributed to a camouflage hat inspired by Minnesota Gov. Tim Walz, which became a popular item in Harris’s campaign.

Unionwear has struck gold with its camo hat featuring neon orange lettering, now the top-selling political merchandise of 2024. Originally designed for the Harris-Walz campaign, the hat’s widespread appeal—among hunters, urban trendsetters, and younger voters—has led to record-breaking demand. Unionwear now produces 5,000 hats daily, making up 75% of its campaign merchandise output.

Founded in 1992, Unionwear transitioned from fashion manufacturing to American-made political gear, starting with Bill Clinton’s campaign. The company later supplied hats for Al Gore, John McCain, and Donald Trump, solidifying its reputation as the go-to source for union-made, U.S.-manufactured campaign products. With 160 skilled workers working overtime, Unionwear continues to lead the charge in high-quality, domestically produced political merchandise.