Unionwear, a Newark, New Jersey-based manufacturer specializing in union-made apparel and accessories, saw an unprecedented surge in demand following the viral success of its Harris-Walz camouflage baseball caps. The hats, priced at $40, became a surprise sensation after Vice President Kamala Harris announced Minnesota Governor Tim Walz as her running mate on August 6, 2024. Within just 24 hours, the campaign had sold approximately 25,000 units, signaling a powerful fusion of political enthusiasm and consumer interest in American-made, union-produced merchandise.

Founded in 1992 by Mitch Cahn, Unionwear has built a strong reputation as a supplier of high-quality, ethically produced political merchandise. The company first made its mark on the political scene by producing Clinton-Gore campaign caps, later expanding to create products for several presidential campaigns, including Obama-Biden, Clinton-Kaine, Trump-Pence, and Biden-Harris. Operating out of a 70,000-square-foot facility, the company employs about 180 unionized workers under SEIU representation, reinforcing its commitment to fair labor practices and domestic manufacturing.

The viral success of the Harris-Walz camo hats highlights an evolving trend in political merchandising—where supporters are not only seeking stylish campaign gear but also prioritizing union-made and American-manufactured products. As Unionwear continues to navigate the intersection of politics, fashion, and ethical production, this moment solidifies its position as a leader in high-quality, made-in-USA campaign merchandise.

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