The recent explosion in streetwear and casual dress, surprisingly due to the pandemic, is driving a boom in small batch customization of items like baseball hats, a trend that could benefit domestic manufacturers.
There are a couple of reasons for this.
First, the pandemic has done much more than disrupt supply chains; it is also altering the clothing we wear and how we buy it. Long before the Suez Canal was blocked by a giant boat and a gust of wind, an increased emphasis on domestic manufacturing and small-batch production was getting a lot of attention due to Covid.
Simultaneously, many young, non-white people have turned to golf during the pandemic because it is safer than indoor gatherings or other sports. However, these young people are not interested in the fashion senses of their conservative white forebearers. Indeed, these young people are finding — and creating — their own golf fashion trends. Some of these trends include custom-made hoodies and streetwear on the links.
Combining these two trends, one can see how domestic manufacturers who can profitably make custom streetwear for select clients could do very well.
It’s a bit of cliche to say that the pandemic has changed everything. Even so, keeping an eye on these fashion changes will definitely pay dividends for domestic manufacturers who do.
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