Red Pilled America took a deep dive into the history of the baseball cap, and used the story of offshoring ballcap production to tell the story of American apparel manufacturing.
Episode 24 focuses on Unionwear’s history. Founded as a fashion industry contractor, Unionwear was nearly shuttered when unintended consequences of trade deals resulted in most of the textile business moving to China in the mid 90’s.
Unionwear took a systematic approach to seek markets that would only buy American: starting with unions, moving to political campaigns, the US government and military, then other manufacturers and nonprofits, and now back as a fashion contractor.
Hosts Patrick Courrielche and Adryana Cortez intersperse Unionwear’s story with a fascinating analysis of the economic, regulatory, and systemic changes that resulted in American manufacturing losing its edge, and what it would take to regain it.
The podcast has started a kickstarter campaign to sell a Red-Pilled America cap, pictured above.
The podcast is broadcast by iHeartAmerica and is available on Apple Podcasts