CNBC reports that Peloton will invest $400 million to build its first factory in the United States to speed up production and delivery of its popular cycles and high-end treadmill machines. The facility should be up and running by 2023.
“We had planned to do this for years, but I think the pandemic put an exclamation point on why it’s going to be awesome,” Peloton co-founder and CEO John Foley said in an interview. “Having more flexibility in running a global supply chain is also going to allow us to sleep better, as you can imagine.”
“We believe that working out at home is the future,” the CEO said. “That is why we’re investing in this facility.”
The move is strategically smart. There will likely be more reshoring in the months and years ahead.
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