Industry Week shows that Made in USA is considered a premium product, not just for Americans, but Chinese as well.

In fact, more than 80% of U.S. consumers — and more than 60% of Chinese consumers — say they are willing to pay more for products labeled “Made in USA” according to Boston Consulting Group.

“These findings suggest that there’s a big opportunity for manufacturers and retailers to command a price premium by promoting the Made in USA brand—not only in the U.S. but also in China,” said Harold L. Sirkin, a BCG senior partner and co-author of the research. “Retailers may want to adjust their strategies to capitalize on the strong consumer interest.”

“The higher brand value of U.S.-made goods is a further reason why companies should rethink their global manufacturing footprint and consider the U.S. as a manufacturing location,” said Michael Zinser, a BCG partner who leads the firm’s manufacturing work in the Americas and is a co-author of the survey.

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