Unionwear, a New Jersey-based company, has seen a surge in demand for campaign hats, including those for Kamala Harris and Donald Trump. The rise of Harris’s camo hats mirrors the popularity of Trump’s MAGA caps, with both hats selling out quickly. Mitch Cahn, Unionwear’s founder, notes the importance of political merchandise in gauging candidate support. Despite a shift in suppliers, hats remain a key part of election campaigns. Learn more about how these hats may predict the 2024 election outcome.

The popularity of campaign hats, such as Donald Trump’s MAGA hats and Kamala Harris’s camouflage caps, has surged ahead of the 2024 U.S. elections. Unionwear, a New Jersey-based manufacturer, has seen unprecedented demand for Harris’s hats, which sold out quickly. Mitch Cahn, Unionwear’s founder, links merchandise sales to candidate support, recalling how Trump’s hats predicted his 2016 victory. While Trump’s campaign now sources hats elsewhere, Unionwear remains a key player in U.S.-made political merchandise, which has grown in importance amidst rising support for domestic manufacturing.

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