Fast Company has a terrific article on how Made in America is not only feasible, but really not that tough.

Bayard Winthrop, American Giant’s CEO, says it’s not as hard as you might think to manufacture in America.

Since he launched the brand a decade ago, he’s been building out a local supply chain, using American factories and sourcing locally materials whenever possible.

In the midst of the pandemic, when most brands were scrambling to stay afloat, American Giant launched a new product category—high-performance outerwear—which required finding new factories and suppliers who could make them from start to finish.

While many fashion executives anxiously waited to see if their collections would arrive in time for the holidays, American Giant shipped products from factories to customers quickly. This domestic supply chain is part of the reason the brand grew revenue upwards of 30% each year of the past two years, while many fashion brands struggled. Some, like Ann Taylor, Brooks Brothers, and J.Crew, went bankrupt.

Really great stuff worth reading. Click here for more.