This ASI article discusses how generative AI is transforming the promotional products industry, blending automation with creativity to drive efficiency and personalization. Although only 24% of suppliers and 19% of distributors currently use AI design tools, adoption is rising as businesses recognize the benefits of faster workflows and scalable customization.

Leading the way is Unionwear, a Made-in-USA manufacturer known for union-made apparel and accessories. In partnership with NJIT, Unionwear developed an AI-powered design platform that enables customers to create custom tote bags through print-on-demand technology. The tool offers hundreds of pre-generated patterns, allows easy edits, and even lets users upload apparel designs to generate matching accessories—perfect for branded merchandise and promotional products.

Unionwear President Mitch Cahn stresses the importance of prompt engineering education, ensuring clients can maximize creativity while maintaining originality. While the promise of AI in promo design is clear, challenges remain: text accuracy, realistic embroidery, logo nuance, energy consumption, and copyright issues. Unionwear’s approach demonstrates how businesses can responsibly leverage AI-driven design to deliver custom promotional products without replacing human artistry. By integrating AI thoughtfully, Unionwear sets a standard for sustainable, ethical, and innovative branding solutions.

Read more here.