The latest Made-in-USA Promo Sales: Is a Surge Coming in 2025?

This ASI article discusses the anticipated surge in demand for Made-in-the-USA promotional products, driven by upcoming significant national events and potential policy changes. Key milestones include the 250th anniversaries of the U.S. Armed Forces in 2025 and America’s Semiquincentennial in…
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Unionwear: Fashion Brand? Vogue, WWD, Vanity Fair Weigh In
A trio of fashion publications took notice of Unionwear’s camouflage Kamala Harris hat last week and attempted to make sense of it’s skyrocketing popularity. Women’s Wear Daily quoted Unionwear President Mitch Cahn extensively about the viral nature of the hat’s…
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NPR video of Unionwear Factory Goes Viral
NPR postsed a video of Unionwear sewing the Harris Walz camo caps which received over 2 million views, 100k likes, and thousands of positive comments. See it here: https://www.instagram.com/accounts/login/?next=%2Freel%2FC_D23qUhaX-%2F&source=desktop_nav Be Sociable, Share! Tweet
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Yahoo Finance: The Story of The Company Behind A Viral Sensation
Newark, NJ-based manufacturer Unionwear is making headlines with its camouflage baseball hat for the Harris-Walz campaign, which has gone viral. With the campaign selling these hats at $40 each, Unionwear President Mitch Cahn joins to discuss this unexpected success. Video…
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How Unionwear Handled the Surge of Harris-Walz Merch
Mitch Cahn, president of the New Jersey-based supplier, says political hat sales can indicate the popularity of a candidate, noting that sales spiked after the Democratic presidential ticket changed. By Phineas Hogan / ASI Central Source: https://members.asicentral.com/news/strategy/august-2024/how-unionwear-handled-the-surge-of-harris-walz-merch/ This hat was…
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USA Today: Harris-Walz camo hat is having a moment. Could it be bigger than MAGA red?
When Kamala Harris picked up the phone and asked Tim Walz to be her running mate on Tuesday morning, Minnesota’s governor was sitting on a wicker chair in his St. Paul home wearing khakis and his customary camouflage hat. “I would be…
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ROI NJ: Surge in Hat Sales Big Business for Unionwear
Why surge in hat sales is great news for Harris – and big business for Unionwear in Newark Be Sociable, Share! Tweet
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Inc. Magazine: Unionwear Didn’t Expect Harris-Walz Camo Hats to Go Viral. Then It Sold 25,000 of Them in 24 Hours
Mitch Cahn was prepared for a slow summer. The political scene, after all, was not particularly advantageous for the founder of a company that typically gets steady–albeit cyclical–sales from political campaigns looking for made-in-the-USA merch. The incumbent was inert. President Biden…
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Unionwear’s Harris-Walz Camo Hats Go Viral, Selling 25,000 Units in 24 Hours
Unionwear, a Newark, New Jersey-based manufacturer specializing in union-made apparel and accessories, saw an unprecedented surge in demand following the viral success of its Harris-Walz camouflage baseball caps. The hats, priced at $40, became a surprise sensation after Vice President…
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Promo Industry Expects Boon After Biden Exits Race
President Joe Biden’s decision to drop out of the 2024 presidential race has caused a ripple effect in the promotional products industry. After selling “virtually no Biden merchandise” this year, Unionwear President Mitch Cahn says the Newark, New Jersey-based supplier’s entire inventory…
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